Monday, October 16, 2006
RED
Alright so for those of you who do not know yet. (Product) RED launched in the US last week on the 13th. For those of you in this fine windy city who still haven't heard about it, I'm really going to need you to crawl out from under the rock that you've been living under. I say this because the Launch for the US was on Michigan Ave. It was on Oprah, on the new, and all over the newspaper. It was on four full pages in the New York Times. This is a pretty big deal. Click on the banner at the top of my blog and join (Product) RED. The short version of the story is that buying (RED) Products from the companies working together and part of the profits goes to help fight AIDS in Africa. Its a new business model to give back. I could go on and on, but it would make more sense to just click on the banner and read yourself. I will however tell you the companies involved so far, and then you might not wonder why I know so much about it. American Express gives 1% of the money you spend. Motorola makes red cell phones. GAP, Emporio Armani, Converse all make lines of clothing and accessories where some of the profits go to fight AIDS in Africa. Apple recently join and now you can buy (RED) Ipods. Alright well go to the (RED) website, read the RED (BLOG), and buy Red (PRODUCTS).
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5 comments:
ok,i dont work downtown, i dont watch oprah (dude, i work 9-5, when would i watch oprah?), betsy watches CNN for news and unless I fastread the ticker, there were no articles while i was watching, YOU sure as hell dont get the NY Times delivered to your door, so why would i? and for that matter, why would i look at it online when i should be looking at my local paper's site? oh yeah, and i shouldnt be doing that at work anyways... sheesh. rock. whatever.
that's a pretty neat deal though. it seems a lot like the breast cancer initiative that happened a few years ago.
I think it would qualifiy as living under a rock to Not watch or listen to any news other than NPR. It was all over the Chicago newpapers too. Not to mention all the billboards and signs on bus, trains etc. Even Mule noticed though he had no idea what it was about either.
ah HA! so there.
Um, I had seen it everywhere (especially on myspace), but read the iPod news first (I mean who can pass up a red iPod?). And that was probably on the day it launched.
10lees
I mean, I had seen the whole (red) thing, but I didn't know what it meant until I read the iPod release.
10lees
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